Professional SEO takes a holistic approach. There is no search engine optimisation silver bullet, no magic formula, however we firmly believe in some core basics of good SEO. A big part of this is the analysis. One of the first pieces of advice we offer is that together we perform a top to bottom site analysis. An essential prerequisite to a professional and successful SEO project. At Niddocks Internet Solutions we use a range of tools and techniques that carefully assess our clients sites. Some of the things we analyse are:

• Keyword/keyphrase density.
• Most common meta tags.
• Page loading times.
• Relevance of title meta tags.

At this stage we will work with you to establish objectives, create goals and define the business context of the project.

The higher your search engine ranking, the more people will click on the link, visit your site and be exposed to your message. Simple really. Getting to the top of the Search Engine rankings is therefore critical.

It is estimated that there are now in excess of 200 factors used by the major search engines to determine site ranking. Luckily we know how to get there and our satisifed customers are testament to this.

In a dynamic and fast-paced business such as SEO where the engines work hard to keep ahead of those trying to manipulate genuine results to their own ends we have the knowledge and ability to get prominently listed.

Although your web pages will be found eventually, as leading search engines, Google, Yahoo! and Microsoft all use crawlers to find pages for their search results, there are no guarantees as to when the spider will get to your site. Manual submissions are by far the most reliable and thorough method. Specific engines can be identified and carefully honed to represent specific information relevant to your business. Manual directory submissions and manual article submissions are now considered as a powerful and cost effective component of any Search Engine Optimisation (Optimization), not only to acquire valuable back-links for websites or high rankings in major search engines but also to help increase free targeted traffic.

SEO - Search Engine Optimisation (Optimization) is essentially the process of structuring a web site so that it is found, read, and indexed by the search engines in the most effective way possible. In many ways, the reason businesses and organisations optimise their websites is the same reason that the website has been developed in the first place - to be found and visited.

Without optimising your website you are ignoring customers. Most customers will come through the search enegines through natural listings.

To optimise your site we would work on key word and phrase definition, search engine preparation and structure and establishing link popularity. As experts we work hard to ensure your site is optimised to maximum effect.

Search Engine Optimisation services are an area of Internet marketing that is probably most misunderstood. Many people tend to think that SEO Services refer to submission to search engines and directories. Many so-called SEOs often charge thousands of pounds for nothing more than submissions to search engines nobody searches in. Unfortunately, that can be a real waste of time and money.

One of the reasons why SEO is so misunderstood is the very nature of the industry. There is no standardised way to practice search engine optimization. As such, it can be said that the provision of successful SEO is an art, instead of a science, because it involves significant levels of subjective judgement. However, that is precisely the reason many unscrupulous practitioners are able change the criteria by which to judge success.

When considering SEO be aware of a couple of aspects. First and foremost, they should be wary of any companies that claim to guarantee a first page ranking. Since the Google algorithms are always changing, any claim to first page rankings is spurious at best.

We will provide you with a free proposal detailing our standard SEO itinerary and a quotation. This will feature a breakdown of your website's standing with regards to the search engines, and include strengths and weaknesses that highlight the best course of action.

Call 0845 258 1080 now for your FREE quotation.

We will analyse your website and provide you with approximate timescales corresponding to Search Engine Optimisation development milestones, as well as thorough keyword research that will enable both you and the search engines to see your website in a whole new light.

We will adjust the website design, structure, keyword densities, meta titles and desciptions so your website presents an appropriate view to the world. The optimisation will look at how a page appears to the reader, be they humans or search engines. Good, structurally valid web design takes into account functionality, aesthetics, usability and accessibility.

Link building is the process of developing links to your website across similar websites of interest. Link building is a necessary part of SEO and helps to grow your business network. Links from relevant and important websites help to make your site appear more authoritive to the search engines.

We will keep you informed of your website's progress with monthly reports that detail your website's rankings in the various search engine ranking corresponding to your specific keywords.

We will need a list of keywords and key phrases that you wish to target. From these we will be able to see if they are relevant and being searched for and how your website is performing against them.